Wagyu Full Blood Sale
Rockhampton Beef Week
One night, 250 guests and a national showcase of Australia’s finest Wagyu Full
Blood genetics
At a Glance:
JC Events delivered the Wagyu Full Blood Sale 2018, a premium cattle sale and gala dinner held at the Great Western Hotel, Rockhampton, Queensland, on 7 May 2018. The event was strategically aligned with Beef Australia 2018. It combined a live auction, national and international online bidding, premium hospitality and a dedicated sponsorship program, showcasing Wagyu Full Blood genetics to buyers across Australia and overseas.
Engaged by a group of national vendors, JC Events provided complete turnkey event management. The team delivered every stage of planning through to on-site execution across a seven-month program.
Delivered a premium Wagyu Full Blood cattle sale and gala dinner for approximately 250 guests
Combined a professionally managed live auction with national and international online bidding through Elders Real Estate and the AuctionsPlus platform
Delivered complete turnkey event management across a seven-month planning and delivery program
Produced a professionally designed 44-page sale catalogue and a full suite of branded event collateral
Developed and activated a four-tier sponsorship program
Strategically aligned the sale with Beef Australia 2018 to maximise national and international industry engagement
How We Delivered It:
JC Events was engaged by a group of national vendors to provide complete, turnkey event management, overseeing every stage of planning and delivery across a seven-month program.
The scope was broad. It spanned strategic project management and budget oversight, committee coordination and stakeholder communications, and sponsorship strategy and acquisition. A full marketing campaign covered branding, website, digital communications and advertising, while online registration, ticketing and secure payment processing supported guest bookings. The sale catalogue, venue planning, audio visual production, equipment procurement, and health and safety management were all coordinated to a premium standard.
On the night, JC Events managed on-site registration, supplier coordination and event operations. The team worked alongside Elders Real Estate and the AuctionsPlus platform to run the live auction in parallel with national and international online bidding.
Delivery Highlights:
- Complete project management from concept through to event delivery
- Seven-month planning and coordination program
- Premium gala dinner for approximately 250 guests
- Live cattle auction integrated with national and international online bidding
- Sponsorship program development across four sponsorship tiers
- Event branding, website, HTML invitations and a comprehensive marketing campaign
- Production of a professionally designed 44-page sale catalogue
- Coordination of extensive venue infrastructure, staging, audio visual and event styling
- Management of multiple suppliers, contractors and stakeholders
- Full on-site event management ensuring seamless delivery and guest experience
What It Achieved:
A sale of this calibre depends on presenting premium genetics in a setting that matches their value, while giving buyers, local and international, confidence in how the sale is run.
